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Re: The real marketing challenge

May 20, 2000 11:28AM
I've read alot of commentary on the subject of marketing the C&TS. Some are good, many are coming from that old "Too close to the forest to see the trees"position.THERE IS ONLY ONE MARKETING TARGET! That target is 'PUTTING WARM FANNIES IN COACH SEATS ON THE C&TS. It is not driving to Chama or Antonito to stop your car to shoot pictures of the train as it passes by.It's the same problem in the airline industry where I have been an airport/airline marketing professional for many years. Airlines call it passenger/miles! One passenger flying 'X'number of miles. Start with the tarket of 'fannies in seats' and work backwords, asking the question, 'what steps must I take to achieve this goal....always remembering that you can't sell any product or service to anyone who dosen't know your product or service exists!
Subject Author Posted

The real marketing challenge

Wade Hall May 19, 2000 03:50PM

Re: The real marketing challenge

Ben May 19, 2000 04:10PM

Re: The real marketing challenge

RBrinton May 19, 2000 04:48PM

I got some Mail from the D&S today

Kevin Cook May 19, 2000 05:04PM

Re: The real marketing challenge

Les Clark May 20, 2000 04:33PM

Re: The real marketing challenge

George Gaskill May 19, 2000 05:04PM

Re: The real marketing challenge

Les Jarrett May 19, 2000 05:40PM

Re: The real marketing challenge

RBrinton May 19, 2000 05:55PM

Correct URL (This time I watched my typing)

Les Jarrett May 19, 2000 06:36PM

Re: My thoughts on the marketing challenge

Jim Burrill May 19, 2000 08:57PM

Re: The real marketing challenge

Chile John Pritchard May 20, 2000 07:37AM

Re: The real marketing challenge

Wade Hall May 20, 2000 08:38AM

Uniqueness

Don May 20, 2000 09:23AM

Re: The real marketing challenge

Richard "Bo" Boulware May 20, 2000 11:28AM

No Advertising =

Roger Hogan May 21, 2000 09:10AM

Re: The real marketing challenge

George Gaskill May 23, 2000 05:03PM

Re: The real marketing challenge

John Blake May 21, 2000 08:13PM

Re: The real marketing challenge

Mark Stoeckel May 22, 2000 08:01AM

Re: The real marketing challenge

Wade Hall May 22, 2000 04:32PM

Friends Volunteers

John West May 22, 2000 09:53PM



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