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Uniqueness

Don
May 20, 2000 09:23AM
I'd like to follow up on CJ's observations. I think the fact that mainstream railroading is fading into the background is a positive thing for the rail tourist industry. People are attracted to unique things.
As an example in the 50's narrow gauge was dying fast. Bob Richardson and others led a crusade to save as much as possible. Now we can go look at RGS #20, all the geese (in one place or another), #346, #318 (someday), the D&S, the C&TS etc. However at the same time standard gauge steam was disappearing too. Pick your favorite standard gauge engine class on any RR and it's all but gone . The thing is that in the 50's the narrow gauge was unique and saved standard steam was so common that nobody cared that it was dissappearing. They were, if anything, more interested in the "newfangled diesels".
Today an operating steam engines / railroads are very unique so I would expect that they would draw a crowd based on that alone. One example is the Georgetown Loop which was rebuilt. To do this required a change in the plans for I 70 to make room for the rebuilt railroad. As another example of non-railfan interest in railroads you can search down a few threads for the stories about state patrol officers forgiving all sorts of traffic infractions just so they could join the pack of railfans trying to get a photo of an operating steam engine.
I think the interest is there, just not fully realized. Marketing is the key, the trick is to present the railroads as providing something unique to do on a summer day.
Subject Author Posted

The real marketing challenge

Wade Hall May 19, 2000 03:50PM

Re: The real marketing challenge

Ben May 19, 2000 04:10PM

Re: The real marketing challenge

RBrinton May 19, 2000 04:48PM

I got some Mail from the D&S today

Kevin Cook May 19, 2000 05:04PM

Re: The real marketing challenge

Les Clark May 20, 2000 04:33PM

Re: The real marketing challenge

George Gaskill May 19, 2000 05:04PM

Re: The real marketing challenge

Les Jarrett May 19, 2000 05:40PM

Re: The real marketing challenge

RBrinton May 19, 2000 05:55PM

Correct URL (This time I watched my typing)

Les Jarrett May 19, 2000 06:36PM

Re: My thoughts on the marketing challenge

Jim Burrill May 19, 2000 08:57PM

Re: The real marketing challenge

Chile John Pritchard May 20, 2000 07:37AM

Re: The real marketing challenge

Wade Hall May 20, 2000 08:38AM

Uniqueness

Don May 20, 2000 09:23AM

Re: The real marketing challenge

Richard "Bo" Boulware May 20, 2000 11:28AM

No Advertising =

Roger Hogan May 21, 2000 09:10AM

Re: The real marketing challenge

George Gaskill May 23, 2000 05:03PM

Re: The real marketing challenge

John Blake May 21, 2000 08:13PM

Re: The real marketing challenge

Mark Stoeckel May 22, 2000 08:01AM

Re: The real marketing challenge

Wade Hall May 22, 2000 04:32PM

Friends Volunteers

John West May 22, 2000 09:53PM



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