Unfortunately some folks seem to visualize the CMO as a straw boss whose job is to beat the peons into submission until they get the work done. The CMO's real job is to be the "advocate" for the shop to make sure upper "management" expectations are realistic and that the shop gets the supplies and other support needed. Yeah, "discipline" is important, but only if it is an issue. If a CMO is worth his salt, the better term would be leadership. John Bush was a good example of positive leadership. Steve Montano might be a good candidate for the job, but shop manager and CMO are two different jobs and Steve (are anyone else) should not be expected to do BOTH jobs at the same time.