November 29, 2012 05:40PM
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Registered: 16 years ago
Posts: 1,080
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One of my favorite political comments was made by Democratic presidential candidate Paul Tsongas, who said "no goose, no golden egg". That was short for, "as a liberal Massachusetts Democrat, I have little use for business, but I understand that the health of our economy depends on having businesses continue to function".
In the document so helpfully provided by Mr. Cowles we find the following words: "... by preserving, as a living museum for future generations, a mode of transportation that helped in the development and promotion of the territories and states ..."
Note that this says
a mode of transportation ... we are talking about steam trains in general, not the Rio Grande in particular. If they had meant to focus only on the Rio Grande, those words would have been replaced by "
a company". Furthermore, they would have had to replace
the territories and states by "
a few territories and/or states". These words also talk about a
living museum ...in other words, actually running trains. Running a steam train costs a lot of money, which is where the words from Mr. Tsongas come in. The railroad will get some money from the states, and grants, and from those who charter it to ride or to photograph from a diesel train just ahead of it, but most of the money is going to come from regular tourists. Attracting those tourists and their money requires something called marketing.
Some years ago, my daughters (who were truly poor then, not the "poverty" they feel now as twenty-somethings trying to get started in the world) bought me a VHS tape called "Chased by a Steam Train". They had no idea who Greg Scholl is, so their discussion probably went something like "Daddy likes steam trains; in fact, this may be the one he took us on". That does not mean you should have packaged the tape in a plain white box with your name in tiny letters on the back (the place where we expect to see "Made in China"). No, as a businessman, your hope should be that someone else would see the box on my coffee table and say "I wonder if I would like anything else of his?" The tender of a CATS locomotive functions like the box containing your tape. Most people may not care what is says, but seeing it (or pictures of it), brings free advertising to the attention of those who might be totally missed by other forms of advertising.
Subject |
Author |
Posted |
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Rich Murray |
November 27, 2012 09:13AM |
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Russo Loco |
November 27, 2012 11:22AM |
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Rich Murray |
November 27, 2012 11:40AM |
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Russo Loco |
November 27, 2012 12:16PM |
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John Cole |
November 27, 2012 12:22PM |
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Greg Raven |
November 27, 2012 07:25PM |
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nedsn3 |
November 28, 2012 01:11PM |
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trainrider47 |
November 29, 2012 08:18AM |
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Chiloquinruss |
November 27, 2012 12:26PM |
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John Cole |
November 27, 2012 12:51PM |
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waynek |
November 27, 2012 02:30PM |
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Steve Singer |
November 28, 2012 12:11PM |
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Rich Murray |
November 28, 2012 12:21PM |
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Russo Loco |
November 28, 2012 01:32PM |
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nedsn3 |
November 28, 2012 02:21PM |
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Russo Loco |
November 28, 2012 02:40PM |
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Randall Hess |
November 29, 2012 05:46PM |
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Jeff Ramsey |
November 27, 2012 02:17PM |
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Dick Cowles |
November 28, 2012 09:45AM |
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Jeff Ramsey |
November 28, 2012 12:00PM |
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Greg Scholl |
November 28, 2012 02:54PM |
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Dick Cowles |
November 28, 2012 03:21PM |
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Greg Scholl |
November 28, 2012 05:49PM |
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Dick Cowles |
November 28, 2012 10:57PM |
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Greg Scholl |
November 29, 2012 06:34AM |
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Dick Cowles |
November 29, 2012 10:02AM |
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Greg Scholl |
November 29, 2012 10:36AM |
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Russo Loco |
November 29, 2012 01:12PM |
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Greg Scholl |
November 29, 2012 01:39PM |
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Rich Muth |
November 29, 2012 03:46PM |
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Greg Scholl |
November 29, 2012 06:05PM |
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Randall Hess |
November 29, 2012 06:25PM |
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Steve Singer |
November 30, 2012 07:08AM |
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Rich Murray |
November 30, 2012 07:12AM |
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Greg Scholl |
November 30, 2012 08:13AM |
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Steve Forney |
November 29, 2012 04:01PM |
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Gavin Hamilton |
December 17, 2012 08:12AM |
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Randall Hess |
November 29, 2012 05:40PM |
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Greg Scholl |
November 29, 2012 06:04PM |
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Dirk Ramsey |
November 29, 2012 10:53PM |
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Russo Loco |
November 30, 2012 02:40PM |
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Rich Muth |
November 30, 2012 02:52PM |
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Russo Loco |
December 01, 2012 12:10PM |
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trainrider47 |
December 04, 2012 09:39AM |
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Greg Scholl |
December 04, 2012 09:46AM |
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Rich Murray |
December 04, 2012 10:13AM |
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trainrider47 |
December 04, 2012 10:53AM |
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Rich Murray |
December 04, 2012 11:11AM |
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trainrider47 |
December 04, 2012 11:46AM |
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Randall Hess |
December 04, 2012 05:30PM |
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mikerowe |
December 04, 2012 01:34PM |
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Greg Scholl |
December 04, 2012 02:22PM |
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Steve Forney |
December 04, 2012 02:55PM |
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Chiloquinruss |
December 04, 2012 03:02PM |
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mikerowe |
December 04, 2012 03:17PM |
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Rich Murray |
December 04, 2012 03:19PM |
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Greg Scholl |
December 04, 2012 05:22PM |
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Steve Forney |
December 04, 2012 06:36PM |
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Greg Scholl |
December 05, 2012 06:57AM |
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Steve Forney |
December 05, 2012 07:28AM |
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Greg Scholl |
December 05, 2012 07:12AM |
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Russo Loco |
December 05, 2012 01:06AM |
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Russo Loco |
December 05, 2012 01:27AM |
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trainrider47 |
December 05, 2012 07:47AM |
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Rich Murray |
December 05, 2012 08:59AM |
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Greg Scholl |
December 05, 2012 09:07AM |
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Steve Forney |
December 05, 2012 09:45AM |
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Greg Scholl |
December 05, 2012 10:04AM |
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Rich Murray |
December 05, 2012 10:15AM |
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trainrider47 |
December 05, 2012 09:45AM |
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Rich Murray |
December 05, 2012 10:13AM |
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trainrider47 |
December 05, 2012 10:47AM |
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Rich Murray |
December 05, 2012 10:58AM |
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trainrider47 |
December 05, 2012 11:18AM |
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Rich Murray |
December 05, 2012 11:23AM |
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Russo Loco |
December 05, 2012 07:12PM |
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trainrider47 |
December 05, 2012 09:01PM |
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Russo Loco |
December 05, 2012 10:36PM |
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Greg Scholl |
December 06, 2012 05:32AM |
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trainrider47 |
December 06, 2012 08:12AM |
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Randall Hess |
December 06, 2012 05:17PM |
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Randall Hess |
December 07, 2012 06:04AM |
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Russo Loco |
December 07, 2012 11:12AM |
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Dick Cowles |
November 28, 2012 02:54PM |