That raises a few questions. If I understand it, they are planting 2,587 trees at a cost of one million dollars, so that is about $386 per tree. In the photo, that doesn’t look like much of a tree for $386 even if you include labor of planting it. Are 2,587 trees sufficient to offset all the carbon D&S emits?
D&S has been emitting carbon for many, many years, along with all the other carbon emitters, and there are a lot of trees out there. Certainly existing trees are already offsetting some of the carbon emitted. So if we need more trees, why arbitrarily add the amount that exactly matches your total emission when some of that emission is already being offset by existing trees? For that matter, how do we know that there are not already more than enough trees to offset everybody’s carbon emission? And finally, when you plant trees, how do you know they are not offsetting somebody else’s carbon instead of yours?