Welcome! Log In Create A New Profile

Advanced

Re: We are all marketing experts

June 22, 2006 01:47PM
Max Cox wrote: "I think we all need to keep reminding ourselves that tourist railroads are first and foremost a segment of the entertainment business. Historic railroads are a segment of that business. In many ways, historic railroads are more aligned with living history museums than other segments of the entertainment business. That adds another layer of complexity. This not to say that preservation, conservation and restoration of historic artifacts isn't important, but it should be done in a way that supports the mission and goals of the organization.
For the C&T to operate as a historically correct railroad as some are suggesting will require a change in direction in its operations and marketing. Are those skilled in the art of niche marketing willing and able to volunteer their services to bring this about? Are the Friends of the C&T, the Commissioners, etc., willing and able to accept these volunteer services? Only those directly involved can answer these questions. The rest of us can yammer all we want, but it is just hot air."
At last a sensible response to all the nonsense in this thread.
Has anyone actually done any research into where the income of these lines originates? Which groups of people are actually providing the money? From some of the posts I would say that very few have, and none of those have reacted.
If the breakdown is similar to the UK, and I don't think that the figures would differ significantly , you will find that about 90% of the ticket revenue (as opposed to grants, bequests, special appeals) will come from non railfans, and of that 90% somewhere upwards of 25% will be the result of things that railfans hate such as Thomas the Tank Engine & Santa Specials. A lot of these events bring repeat business (on my railway a large number book up for the next event when they visit for the first time). These people expect clean toilets, good catering facilites etc.
Railfans are fickle - most of them tick things off and never go again unless a new loco (or such like) appears on the scene when they crawl out the woodwork before disappearing again.
Think about it........
G
Subject Author Posted

New shots from the huck...

Huckleberry Foamer June 14, 2006 01:50PM

Re: New shots from the huck... *LINK*

Greg Scholl June 14, 2006 02:31PM

Re: New shots from the huck...

Michael Lumert June 14, 2006 02:54PM

Re: New shots from the huck...

Huckleberry Foamer June 14, 2006 03:02PM

Re: New shots from the huck...

Marty Knox June 14, 2006 04:02PM

Re: New shots from the huck...

Steve Zuiderveen June 14, 2006 04:04PM

Re: New shots from the huck...

Greg Scholl June 14, 2006 05:24PM

Re: New shots from the huck...

Bruce R. Pier June 15, 2006 06:31AM

Re: New shots from the huck...

Jerry Day June 20, 2006 04:11PM

Re: New shots from the huck...

Kevin Bush June 20, 2006 06:12PM

Re: New shots from the huck...

Jerry Day June 20, 2006 06:21PM

Re: New shots from the huck... *LINK*

Greg Scholl June 21, 2006 07:19AM

Re: New shots from the huck...

Jerry Day June 21, 2006 07:36AM

Re: Moving beyond Marketing 101

Scott Turner June 21, 2006 10:04AM

Re: Moving beyond Marketing 101

Jerry Day June 21, 2006 12:44PM

Re: New shots from the huck...

Kevin Bush June 21, 2006 05:28PM

Re: New shots from the huck...

Kevin Bush June 21, 2006 05:32PM

Re: New shots from the huck...

Jerry Day June 21, 2006 05:40PM

Re: New shots from the huck...

Kelly Anderson June 21, 2006 05:57PM

Re: New shots from the huck...

Greg Scholl June 21, 2006 06:08PM

Re: New shots from the huck...

Jerry Day June 21, 2006 07:41PM

Re: New shots from the huck...

Don Richter June 22, 2006 08:28AM

Re: New shots from the huck...

Jerry Day June 22, 2006 08:50AM

Re: PRESERVE

Hank Porter June 22, 2006 09:49AM

Re: PRESERVE

Jerry Day June 22, 2006 10:28AM

A good question but then what?

Steve Stockham June 22, 2006 10:49AM

Re: New shots from the huck...

Don Richter June 22, 2006 11:57AM

Re: Promoting history on the NN

Scott Turner June 22, 2006 11:20AM

Re: Promoting history on the NN

Kelly Anderson June 22, 2006 05:55PM

Re: Promoting history on the NN

Scott Turner June 22, 2006 06:21PM

Re: New shots from the huck...

Kevin Bush June 21, 2006 07:39PM

Re: New shots from the huck...

John Cole June 21, 2006 11:10AM

Re: New shots from the huck...

Greg Scholl June 21, 2006 06:02PM

Re: New shots from the huck...

Max Cox June 21, 2006 06:14PM

Re: New shots from the huck...

Marty Knox June 21, 2006 08:59PM

Re: New shots from the huck...

John Cole June 21, 2006 09:21PM

Re: New shots from the huck...

John Cole June 21, 2006 06:55PM

Re: C&TS/ Rio Grande

Rod Jensen June 21, 2006 08:30PM

Re: C&TS/ Rio Grande

John Cole June 21, 2006 09:18PM

Re: C&TS/ Rio Grande

Rod Jensen June 21, 2006 11:48PM

Re: C&TS/ Rio Grande

John Cole June 22, 2006 12:51AM

Re: C&TS/ Rio Grande

John E. Bush June 22, 2006 05:44AM

Re: Back to marketing - again

Scott Turner June 22, 2006 09:18AM

Re: Back to marketing - again

Don Richter June 22, 2006 11:55AM

Re: C&TS/ Rio Grande

Greg Scholl June 22, 2006 06:18AM

Re: New shots from the huck...

Greg Scholl June 22, 2006 05:59AM

Use of Rio Grande on the C&TS..

Chile John June 22, 2006 08:39AM

We are all marketing experts

John West June 22, 2006 10:36AM

Re: We are all marketing experts

Max Cox June 22, 2006 01:19PM

Re: We are all marketing experts

Gavin Hamilton June 22, 2006 01:47PM

Re: We are all marketing experts

Greg Scholl June 22, 2006 02:19PM

Re: We are all marketing experts

Gavin Hamilton June 23, 2006 03:58PM

Re: We are all marketing experts

Rich Muth June 22, 2006 02:00PM

Re: We are all marketing experts

Greg Scholl June 22, 2006 02:05PM

Re: We are all marketing experts

Richard "Bo" Boulware June 22, 2006 02:41PM

Re: We are all marketing experts

stuart olson June 22, 2006 11:27PM

Re: We are all marketing experts

Greg Scholl June 23, 2006 07:38PM

Re: We are all marketing experts

Jerry Day June 22, 2006 03:09PM

Re: We are all marketing experts

Don Richter June 22, 2006 03:17PM

Re: We are all marketing experts

Jerry Day June 22, 2006 04:19PM

Re: We are all marketing experts

Don Richter June 22, 2006 04:47PM

Re: We are all marketing experts

Jerry Day June 22, 2006 05:03PM

Re: We are all marketing experts

Ed Stabler June 22, 2006 04:49PM

Re: We are all marketing experts

Jerry Day June 22, 2006 04:55PM

Re: We are all marketing experts

John West June 22, 2006 05:44PM

Re: We are all marketing experts

Scott Turner June 22, 2006 06:05PM

Niche markets

John West June 22, 2006 06:59PM

Re: We are all marketing experts

Ed Stabler June 22, 2006 09:05PM

Well! I think THAT just about covers everything!!

Steve Stockham June 23, 2006 04:18PM

Re: We are all marketing experts

Greg Scholl June 23, 2006 07:56PM

Re: We are all marketing experts

rick b June 24, 2006 01:54AM

Healthy discussions...

El Coke June 24, 2006 04:58PM

Re: Healthy discussions...

John E. Bush June 25, 2006 05:25PM

Re: New shots from the huck... *PIC*

John Hewlett June 14, 2006 08:15PM

Re: New shots from the huck... *PIC*

John Hewlett June 14, 2006 08:17PM

Re: New shots from the huck... *PIC*

John Hewlett June 14, 2006 08:20PM

Re: New shots from the huck... *PIC*

John Hewlett June 14, 2006 08:22PM

Re: New shots from the huck...

The Josh June 14, 2006 08:54PM

Re: New shots from the huck...

Huckleberry Foamer June 14, 2006 08:58PM

HRR #5 in the background.

John Hewlett June 15, 2006 07:54PM

Re: New shots from the huck...

Greg Scholl June 15, 2006 12:29PM

Couple old shots...

Huckleberry Foamer June 14, 2006 09:06PM

Re: Couple old shots... *LINK*

Greg Scholl June 15, 2006 12:32PM

Re: Couple old shots... *LINK*

Huckleberry Foamer June 15, 2006 02:39PM

Ouch that hurt!!!! *LINK* *PIC*

Greg Scholl June 15, 2006 02:49PM

Re: Ouch that hurt!!!!

Huckleberry Foamer June 15, 2006 07:51PM

Re: Couple old shots...

Gary L. Mahnke June 20, 2006 01:00PM

Re: Couple old shots...

Huckleberry Foamer June 20, 2006 01:52PM

Re: Couple old shots...

Fred June 20, 2006 02:59PM



Sorry, you can't reply to this topic. It has been closed.