C&TS Area Interest & Charm

In another post, Bob Keller presents terrific ideas for some new narrow gauge parlor cars.
He also suggests that C&TS patronage suffers due to a perceived lack of "historical interest and charm" which the Friends "can do nothing about". He is referring to the land through which C&TS operates, rather than to the railroad itself. I must disagree.
Was not stock raising an important part of the economy of the Colorado - New Mexico border country? The American cowboy of the Old West is one of the most popular themes in American history. The Friends can play to that theme by relating how the Cumbres Pass line and the cowboys coexisted together and supported one another.
Did not great quantities of oil drilling equipment and refinery products travel over the line? The wildcat operations of the the petroleum industry offer another tale to tell.
Is there a Colorado narrow gauge that did NOT publicize the geography through which it ran?
What about the Indian communities it served, the logging and mining, and I could go on and on. Play to the the entirety of the wonderful history to which C&TS is a unique heir. Do that and you create an experience that travelers will WANT to return to again and again. Rope the community in to the effort and your own effort becomes magnified.
Allen