I use beer as a wrench. I got my driveway re-graded for beer. Got old cars in trade for beer. I have had all sorts of services traded for good beer. Applying the "beer wrench" has worked wonders for me!
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It has worked wonders for Anhauser-Busch too.
Harness this existing popularity to finance a railroad, ... well isn't this too obvious ?
Kegs of a robust lager called Chama Steam would prolly sell quite well in Denver. Ad some verbiage about supporting the railroad, and this sounds like a no-brainer.
I better ask my buddy Marty how he makes some of those outstanding specialty beers he teases me with !
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