Re: More Marketing Madness - "Birthday Colors" on the C&TS ...

Randall Hess Wrote:
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> Building name recognition is the point of labeling
> the tenders for CATS. When Nascar Dad shows his
> pictures to friends, most likely they will include
> a picture of Junior standing near the locomotive.
> By its very nature, the tender is a billboard that
> will show up in at least some of those pictures,
> so even if Dad doesn't remember the name of the
> railroad, his camera will.

Randall:

The Colorado RR Museum doesn't have their name splashed all over the engines and cars and has more name recognition I would venture than the C&TS.

I have some experience with branding having been part of the team that developed product names, logos, web sites, etc. for HP.

Customer education with the proper literature and other materials can utilize the historic nature and name of the D&RGW. Even the D&S understands that, I do not understand why that is so hard for some here to grasp.

Jerry Day