Nice pictures, buth they don't do it justice.
The other two signs pale in comparison...you can sorta see the edge of middle sign. The colors are brilliant, enchanced by the backlighting, and you just CAN'T miss the sign as you are riding the down escalator. I watched people's reaction for about 30 minutes, waiting to pick up my daughter. It envoked ALOT of conversation, and I even saw 2 people write down the phone number!
Our ad agency deserves a HUGE pat on the back for this one