UP licensing

I suspect that this won't placate most of the UP haters on this list, but I recieved this e-mail a few minutes ago from the UP. Unfortunately I'm not compurer savvy enough to include the attachment but the the message convays the material included in the press release.
"Attached below is an announcement that was sent
yesterday to "trade" press
(Trains Magazine, Model Railroader, etc.) regarding
Union Pacific's
decision to allocate the income from our licensing
program to support our
heritage programs. This includes our steam program,
passenger fleet,
museum and archives.
I have discussed this proposal with several of you and
the concept has been
discussed at length in various model railroading and
railfan forums. I
believe most model railroaders will be very pleased at
this announcement
and I would encourage you to share this information
with your customers."