Re: Commission meeting, my feedback

trainrider47 Wrote:
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> While the convention helped, I have a hard time
> believing that it produced a 15% bump in
> ridership. Remember, the year before also saw a
> significant jump in ridership after September 1.
> I think fall colors may have a lot to do with it.
> I drove over Kenosha pass last year at the end of
> September and it felt like I was in weekend ski
> traffic! Getting people to think C&TS when they
> think fall colors would be something that should
> be pushed in advertising, but as mentioned,
> something needs to drive ridership the rest of the
> year as well. Developing a relationship with
> other annual events for marketing purposes is good
> idea.
>
> Michael Allen

It is my understanding that marketing ran ads on the 3 (or 4) New Mexico TV networks during the month of Sept. History has shown a direct correlation between TV advertising and rider numbers. I certainly hope that next year we'll see even more TV ads and in more places.