While the convention helped, I have a hard time believing that it produced a 15% bump in ridership. Remember, the year before also saw a significant jump in ridership after September 1. I think fall colors may have a lot to do with it. I drove over Kenosha pass last year at the end of September and it felt like I was in weekend ski traffic! Getting people to think C&TS when they think fall colors would be something that should be pushed in advertising, but as mentioned, something needs to drive ridership the rest of the year as well. Developing a relationship with other annual events for marketing purposes is good idea.

Michael Allen