Greg:
I think part of the problem is the market for print magazines has become so segmented with numerous special interest publications, technical societies, and then for modeling the focus on specific scales etc. I think I am probably typical as I have cut back on magazines as the content was not really narrow gauge specific or even ground breaking to interest me. I can get more relevant content from just reading online blogs, news groups and forums like this which is delivered electronically over the internet.
You asked where you should advertise and my response would be the same places I and others are reading on the internet. To bring this back to a narrow gauge focus let’s take the release of your Rio Grande Southern video as an example. Are you aware that there are about 1,000 members over in the Yahoo RGS Group and I would think you might want to consider your own YouTube channel would be a quick and easy way to announce and sample your offerings (I note one of your Green competitors has about 5,800 followers there).
Personally when I buy I like to make my purchase go further by supporting a museum or non profit group so perhaps you can work a deal with one of RGS museums like Ridgway or Dolores to carry your product. The Narrow Gauge and Shortline Gazette is still kicking and with a 16,000 circulation I would think might be worth a look for print media. Bottom line, the internet has changed the world of publishing (and many other industries), we can either embrace and adapt to it or continue to make buggy whips.
My 2 ½ cents for the day.
Rod Jensen